Sabina got an early start manipulating large data sets to derive actionable insights in her time as an SEM marketer at Razorfish New York and Sydney. Passionate about finding trends in consumer behavior through digital activity she was naturally drawn to LinkedIn’s data set. Today she leads the LinkedIn Sales Solution’s APAC Insights team with a mission of creating data-driven insights to fuel the world’s most effective sales and marketing. This allows her to perfectly blend investigative logic and creativity. She challenges her team to think critically, prioritize impact and answer the “so what”. Working closely with clients and internal stakeholders, Sabina aims to provide actionable recommendations backed by quantitative analysis to drive successful bottom-line results.