Ben has held a variety of roles at Google Australia over the last ten years, each with a major focus on how large Australian advertisers can get the most out of their digital media investment across Google’s various platforms. Ben now leads a team of media strategy analysts as Head of Sales Analytics for Google Australia. This team is tasked with uncovering data driven insights for top advertisers as well as consulting on best in class measurement and attribution strategies designed to radically improve the efficiency of digital advertising. Ben has a Masters degree in Digital Communication, a Bachelor of Laws and a Bachelor of Journalism. Prior to Google Ben worked as a litigation lawyer in a national law firm.