Tuesday, 20 November 2018


Welcome from the chair

Annette Slunjski, Managing Director, Institute of Analytics Professionals of Australia (IAPA)


International keynote: Data and innovation – helping to bring the world within reach

The travel industry is one of the world’s most competitive and dynamic sectors. As one of the world’s largest travel companies, Expedia is at the forefront of innovation in this space. And at the heart of this innovation is data-science.

While Expedia, like many other technology companies, has access to vast amounts of data, it is the speed at which the company analyses this data to deliver tangible benefits for the traveller that drives the business forward. Gabriel Garcia, Global Head Mobile Apps Marketing & Head of Marketing APAC at Expedia will share how and why Expedia focuses on data-science and how processing this data can feed into personalisation, real-time responses and product development.


Gabriel Garcia, Global Head Mobile Apps Marketing and Head of Marketing APAC, Expedia Group


How do you get buy in at the executive level to do more data-driven projects & make data part of your DNA

  • How to quantify data within a business to make a business case
  • How do you put value on data and show ROI?
  • How do you bring a business case to the leadership team and get buy-in to complete a transformation project, do change management, drive a new team and implement new technology?

Kathryn Gulifa, Chief Data & Analytics Officer, WorkSafe Victoria


How enterprise data fabric technology is changing the way we do big data

The monolithic growth of data, IoT, Edge Computing and Cloud technologies, along with the increase of data governance and availability such as open banking and GDPR, simply means that traditional technologies are now redundant.

Organizations now depend on their data to drive business success, and therefore instant access to every possible data source in a single-view with 100% data quality is imperative.

Hear how organizations across different industries are using Enterprise Data Fabric technology to create a next-generation end-to-end data management solution:

  • Ensure 100% data quality and eradicate data duplication across all of their data sources
  • Meet stringent data risk, governance and compliance regulations
  • Capitalize on their existing infrastructure without high costs of upgrading their data lakes / data warehouses
  • Transition to the cloud or new technologies without data duplication or security risk

Dr John Brudenell, Chief Data Officer, Zetaris


Morning tea & networking break


The business implications of the IoT, the data generated by the IoT and the AI that uses that data

  • Handling the shear amounts of data provided by the Internet of Things (IoT)
  • Turning IoT data into usable information and knowledge with actual actionable insights
  • Privacy and how and when to protect personally identifiable information (PII) from the IoT
  • How to secure IoT data from abuse
  • How can Artificial Intelligence (AI) use IoT data
  • The future of AI and IoT
  • The implications of decisions being made between machines (AI) and devices (the Things in the IoT) without human interaction – what does this look like?

David Goad, Postgraduate Fellow and Honorary Associate, The University of Sydney Business School, Head of IoT/AI Strategy, Ignia/Insight Australia, and Co-chair IoT Start-up Innovation Workstream, IoT Alliance of Australia


Exploring new ways to interact with data and analytical insights enabled by the intersection of IoT and Mixed Reality (AR/VR)

  • New types of data generated with IoT
  • Evolution of AR & VR
  • The role of Digital Twins
  • Is Mixed Reality the future user interface for IoT?

Praveen Senadheera, Internet of Things Specialist, Telstra Global Enterprise


Panel Discussion: Data-driven marketing – using data to tailor products, services and content to your customers/audience

  • Once you have the data, how are you using it?
  • How do you segment and find new opportunities?
  • How are different companies finding insights?
  • The ethics of using personal data for marketing

Panel moderator
Kate Wilson, Research Director, Australia & New Zealand, RFi Group

Panel members 
Steve Brennen, Marketing Director ANZ, Uber
Ben Jarvis, Head of Sales Analytics AU/NZ, Google Australia
Alex Ozdowski
, Director, Australian Market, Expedia Group
Dan Robins, APAC Head of Programmatic & Data, Spotify
Kat Warboys,
Head of Marketing, ANZ, HubSpot


Lunch & networking break


Case study: A snapshot of one of the largest digital transformations undertaken in Australia

Clubs Australia is digitally transforming 6,500 clubs throughout the country. The organisation has one of the largest databases in Australia.

  • Empowering change
    • How do you make change internally?
    • How do you make change within other organisations where you hold minimal influence?
  • Releasing funding in an agile way
  • Risk, governance & personal liability
  • Creating a new system without legacy technology
  • Philosophy around a central data engine

David McGrath, Chief Digital Officer, Clubs Australia


Case study: Transport for NSW’s journey on leveraging data and partnerships to deliver insights

The introduction of Opal cards has provided a vast amount of data and information on how, when and where the NSW public travel, allowing TfNSW to gain unprecedented insights into travel patterns and behaviours. New tools, datasets and ways of working are being embraced by Transport to transform data into insights enabling more informed planning and improved service delivery to drive better public transport options for customers.

This presentation will demonstrate how the Opal data, combined with other datasets, is being used to provide the evidence base and deliver insights to solve complex problems.


Karen Willetts, A/Director Transport Performance and Analytics, Transport for NSW


Case study: The data odyssey – the journey for Deputy data architecture

In this session, Duhita will discuss the journey of data at Deputy from the company’s humble beginnings, to how it uses data today, and how data will be used in the future.

  • Deputy has grown significantly in terms of data volumes over the past 10 years. The session will discuss the timeline from the creation of the data lake, to creating the data warehouse from the data lake
  • A look at how Deputy has grown to be a self-serving data-driven organisation and how executives are now using data for decision making and growth hacking
  • Exploring how Deputy is working towards implementing machine learning and AI for operational efficiencies as well as integrating it into the product suite
  • A discussion on the creation of lean and mean data teams in an organisation

Duhita Khadepau, Head of Data Science and Insights, Deputy


Afternoon tea & networking break


Case study: How LinkedIn uses data to fuel accelerated growth

Seeking to create the world’s most efficient data-driven organisation, LinkedIn’s Insights team developed a bespoke sales intelligence platform, Merlin. Learn how LinkedIn built (and rebuilt) the platform combining proprietary and CRM data to drive efficiency at scale.

This case study will cover:

  • Driving organisational change through democratisation of insights
  • Scaling and embedding data-driven decision making within the organisation
  • Implementing a process of continuous improvement
  • Measuring impact and gaining buy-in to go from small experiment to business essential

Sabina Sobinina, APAC Insights Manager, LinkedIn Sales Solutions, LinkedIn


Scaling trust as a start-up: Protecting your users and their data

Today, technology start-ups have an outsized impact on people’s daily lives, some with only a handful of employees. That power brings unprecedented responsibility for small, and often under resourced, companies. The wider industry is confronting growing consumer distrust — with 57% of Australians concerned about companies violating their privacy — and new trends in legislation, such as the EU’s GDPR, that impose millions of dollars in fines to businesses that don’t respect the privacy of personal information. In this session, Sunita will walk through the basic first steps any company can take — no matter how small — to protect the people who use their services, and to scale consumer trust over time.


Sunita Bose, Head of Policy & Global Brand,


Closing remarks from the chair


Networking drinks

Wednesday, 21 November 2018


Welcome from the chair

David Wiebe, Vice-President, DAMA Australia (Data Management Association)


Global data wars

  • Every market is making the choice between data privacy and innovation
  • A handful of markets are getting the balance right, and there is a need and opportunity for Australia to show leadership in building out the rails of our open data ecosystem
  • There is a race to develop best practice in this area from a global standpoint in order to boost the economy
  • Once data legislation opens it can collapse boundaries between industries and alter how companies (& countries) compete and stay relevant
  • This session will explore the local relevance and global importance of open data legislation, and why it’s an imperative that Australian businesses and start-ups need to embrace

Danny Gilligan, Co-founder & Managing Director, Reinventure Group



Data privacy is your business – Practical steps to better visibility, insights & compliance

It’s accepted that most Australian businesses are moving to the cloud – many have the goal to reduce capital expenditures and operating costs. But 76% also have the dangerous misconception that their cloud provider will take care of all data privacy and compliance regulations. With the world’ s most expansive privacy law, GDPR and Australia’s Notifiable Data Breaches scheme now in place – the time to act is now. Learn practical steps you can take to ensure your business and its reputation stay intact.


Howard Fyffe, Managing Director, Australia & New Zealand, Veritas Technologies


Panel Discussion: eCommerce – how data is powering a retail revolution

In an eCommerce era where the balance of power is in the hands of the customer, how can businesses leverage data to create an effective eCommerce strategy?

  • Using data to determine the ways customers make a purchase, determine what they want and give it to them
  • Using meaningful information to add value each step of the way for customers
  • Utilising data to design engaging, meaningful paths for customers to travel
  • The importance of data in personalisation
  • How can the customer experience be improved using data?

Panel moderator

Kshira Saagar, Head of Analytics and Data Science, The Iconic

Panel members

Catherine Ballantyne, Director Solutions Consulting, APAC, Tealium
Dr John Brudenell, Chief Data Officer, Zetaris
Bernard Wilson, General Manager – Loyalty, Data & Myer Media, Myer
Rose Yip, Head of eCommerce Data Analytics, Australia Post


Morning tea & networking break


Panel Discussion: How do you leverage data when thinking about the future of work?

Data isn’t just for companies to leverage, it can also be used by gig economy workers to maximise earnings. Whatever the worker’s use case is, the more data a company provides will help empower the worker to choose how and when they work. This panel will discuss the role data plays in the future of work, including how different companies are putting the power of data in the hands of their gig workers.

Panel moderator
Duhita Khadepau, Head of Data Science and Insights, Deputy

Panel members
Levi Aron, Country Manager – Australia, Deliveroo
Dan Gooden, Data Lead, Airtasker
Christopher Nheu, Head of Product, Mad Paws
Sarah Tang, Vice President of Enterprise,


Case study: How the use of data and analytics is impacting the retail landscape

  • Using consumer data to unlock retail potential
  • What to promote – when and how?
  • Data – the whole is greater than the sum of its parts
  • Connecting consumers to business performance

Genevieve Elliott, General Manager Data Science and Insights, Vicinity Centres


Data sharing in an Australian context

  • Understanding what the privacy data use landscape looks like
  • How will GDPR affect Australia and what is Australia doing in reaction?
  • How do we dig through data and utilise best practices?

Dr Ian Oppermann, CEO and Chief Data Scientist, NSW Data Analytics Centre


Lunch & networking break


Recommendation systems – an Australian success story

  • Recommendation systems, what we should recommend and why
  • How to set up a successful recommendation system
  • How to leverage recommendation systems to help customers

Dr Ehsan Mazloumi, Senior Data Analyst – Analytics Lead, Seek


Privacy in information-rich, data-driven organisations – risks and opportunities in an AI-driven industry

  • The need for data sharing in today’s data-driven economy and AI opportunities
  • Privacy risks and information leakage in AI – traditional approaches to data protection
  • Technologies for provable privacy guarantees

Professor Dali Kaafar, Group Leader for Information Security and Privacy, CSIRO’s Data61 and Chief Scientist, Optus Macquarie University Cyber Security Hub


Afternoon tea & networking break


Case study: Exploring the outcomes of a project developed to find ways for using AI to identifying cross sale opportunities

The purpose of this project is to explore massive amounts of accounting data in order to find out any correlation between purchasing one product with any other products within a business, and predict probability of cross sale opportunities across all products. This can personalise and automate marketing campaign processes and increase campaign ROI.


This session will explore learnings, outcomes & ROI from the project discovered so far.


Dr Behrang Zadjabbari, Lead Data Scientist, Findex


Panel discussion: What is the ROI for AI & Machine Learning?

It’s great to have the newest, exciting technology but what does a company need it for? If the CFO asks, ‘what is the ROI?’ how do we answer?

What is the business strategy aspect? AI & ML are buzz terms, how are they actually being put into play with Big Data and access to large amounts of data?

This practical discussion featuring some of the country’s most innovative companies specialising in AI and Machine Learning will discuss applications for both and how they are (and will be) used to make a difference to business.


Panel moderator
David Wiebe, Vice-President, DAMA Australia (Data Management Association)

Panel members
Dr Bernard Kornfeld, Chief Scientist, Rayven IoT
Nick Lothian
, Founder & CEO, Tyto.AI
Philip Nass, FlashBlade SE Leader, Pure Storage
Joel Robbie, Co-Founder & CEO, Nod


Closing remarks from the chair


Close of conference