Speaker Information

Pete Williams

Former Head of Enterprise Analytics, Marks and Spencer (UK)

About Pete Williams

Until mid August 2017 Pete Williams was Head of Enterprise Analytics at Marks and Spencer. With over 20 years experience of business intelligence and transformational change leadership, Pete is ranked amongst the top data people in the UK: 'Power 10' in The DataIQ Big Data Top 100 2017; 'Data Titan' in The DataIQ Big Data Top 100 2016; and Winner of the B2C Category in the Information Age Data Top 50 2016.

Pete believes that better, faster decisions can be made in every situation by empowering decision makers with relevant data. He does this by designing an organisational strategy to bring together insight from marketing, digital engagement, dynamic customer insight and operational analytics to deliver high quality insight, machine learning and predictive analytics.

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