Dr. Siamak Tafavogh has a PhD in Machine Learning from University of Technology, Sydney (UTS). Dr. Tafavogh has experience of working as a data scientist with a number of leading Australian companies such as Commonwealth Bank Of Australia (CBA), Coca Cola Amatil (CCA) and Cancer Institute of NSW. Currently he is working in CCA as a lead data scientist. Dr. Tafavogh is also UTS adjunct academic and has a number of data analytics courses with UTS. Dr. Tafavogh position in CCA is around designing, establishing and running a center of excellence in analytics to change the analytic landscape in CCA.