Program

FutureData 2018

Day 1 | Tuesday, 20 November

Day 2 | Wednesday, 21 November

Tuesday, 20 November 2018

9:00am

Welcome from the chair

9:05am

International keynote: Data and innovation – helping to bring the world within reach

The travel industry is one of the world’s most competitive and dynamic sectors. As one of the world’s largest travel companies, Expedia is at the forefront of innovation in this space. And at the heart of this innovation is data-science.

While Expedia, like many other technology companies, has access to vast amounts of data, it is the speed at which the company analyses this data to deliver tangible benefits for the traveller that drives the business forward. Gabriel Garcia, Global Head Mobile Apps Marketing & Head of Marketing APAC at Expedia will share how and why Expedia focuses on data-science and how processing this data can feed into personalisation, real-time responses and product development.

 

Gabriel Garcia, Global Head Mobile Apps Marketing and Head of Marketing APAC, Expedia Group

9:35am

How do you get buy in at the executive level to do more data-driven projects & make data part of your DNA

  • How to quantify data within a business to make a business case
  • How do you put value on data and show ROI?
  • How do you bring a business case to the leadership team and get buy-in to complete transformation project, do change management, drive a new team and implement new technology?

Kathryn Gulifa, Head of Customer Analytics Innovation – Customer Data & Analytics – Marketing, NAB

10:05am

Overseas trend perspective – market views & techniques being used globally

  • Emerging technologies and ways to store increasing amounts of data
  • The evolving role of the CDO
  • Emerging data governance strategies
  • Predictive analytics improving data quality

10:35am

Morning tea & networking break

11:05am

The business implications of the IoT, the data generated by the IoT and the AI that uses that data

  • Handling the shear amounts of data provided by the Internet of Things (IoT)
  • Turning IoT data into usable information and knowledge with actual actionable insights
  • Privacy and how and when to protect personally identifiable information (PII) from the IoT
  • How to secure IoT data from abuse
  • How can Artificial Intelligence (AI) use IoT data
  • The future of AI and IoT
  • The implications of decisions being made between machines (AI) and devices (the Things in the IoT) without human interaction – what does this look like?

David Goad, Postgraduate Fellow and Honorary Associate, The University of Sydney Business School, Head of IoT/AI Strategy, Ignia/Insight Australia, and Co-chair IoT Start-up Innovation Workstream, IoT Alliance of Australia

11:35am

Exploring new ways to interact with data and analytical insights enabled by the intersection of IoT and Mixed Reality (AR/VR)

  • New types of data generated with IoT
  • Evolution of AR & VR
  • The role of Digital Twins
  • Is Mixed Reality the future user interface for IoT?

Praveen Senadheera, Internet of Things Specialist, Telstra Global Enterprise

12:05pm

Panel Discussion: Data-driven marketing – using data to tailor products, services and content to your customers/audience

  • Once you have the data, how are you using it?
  • How do you segment customers and find new opportunities?
  • How are different companies finding insights?
  • The ethics of using personal data for marketing

Panel members 
Steve Brennen, Marketing Director ANZ, Uber
Cassie Lewis, Head of Market Insights, Australia & New Zealand, Google
Dan Robins, APAC Head of Programmatic & Data, Spotify
Alex Ozdowski, Director, Australian Market, Expedia Group

12:45pm

Lunch & networking break

1:45pm

Case study: A snapshot of one of the largest digital transformations undertaken in Australia

Clubs Australia is digitally transforming 6,500 clubs throughout the country. The organisation has one of the largest databases in Australia.

  • Empowering change
    • How do you make change internally?
    • How do you make change within other organisations where you hold no influence?
  • Releasing funding in an agile way
  • Risk, governance & personal liability
  • Creating a new system without legacy technology
  • Philosophy around a central data engine

David McGrath, Chief Digital Officer, Clubs Australia

2:15pm

Case study: Transport for NSW’s journey on leveraging data and partnerships to deliver insights

The introduction of Opal cards has provided a vast amount of data and information on how, when and where the NSW public travel, allowing TfNSW to gain unprecedented insights into travel patterns and behaviours. New tools, datasets and ways of working are being embraced by Transport to transform data into insights enabling more informed planning and improved service delivery to drive better public transport options for customers.

This presentation will demonstrate how the Opal data, combined with other datasets, is being used to provide the evidence base and deliver insights to solve complex problems.

Karen Willetts, A/Director Transport Performance and Analytics, Transport for NSW

2:45pm

Case study: The data odyssey – the journey for Deputy data architecture

In this session, Duhita will discuss the journey of data at Deputy from the company’s humble beginnings, to how it uses data today, and how data will be used in the future.

  • Deputy has grown significantly in terms of data volumes over the past 10 years. The session will discuss the timeline from the creation of the data lake, to creating the data warehouse from the data lake
  • A look at how Deputy has grown to be a self-serving data-driven organisation and how executives are now using data for decision making and growth hacking
  • Exploring how Deputy is working towards implementing machine learning and AI for operational efficiencies as well as integrating it into the product suite
  • A discussion on the creation of lean and mean data teams in an organisation

Duhita Khadepau, Head of Data Science and Insights, Deputy

3:15pm

Afternoon tea & networking break

3:45pm

Case study: How LinkedIn uses data to fuel accelerated growth

Seeking to create the world’s most efficient data-driven organisation, LinkedIn’s Insights team developed a bespoke sales intelligence platform, Merlin. Learn how LinkedIn built (and rebuilt) the platform combining proprietary and CRM data to drive efficiency at scale.

This case study will cover:

  • Driving organisational change through democratisation of insights
  • Scaling and embedding data-driven decision making within the organisation
  • Implementing a process of continuous improvement
  • Measuring impact and gaining buy-in to go from small experiment to business essential

Sabina Sobinina, APAC Insights Manager, LinkedIn Sales Solutions, LinkedIn

4:15pm

Panel Discussion: How do you leverage data when thinking about the future of work?

Data isn’t just for companies to leverage, it can also be used by gig economy workers to maximise earnings. Whatever the worker’s use case is, the more data a company provides will help empower the worker to choose how and when they work. This panel will discuss the role data plays in the future of work, including how different companies are putting the power of data in the hands of their gig workers.

Panel members
Levi Aron, Country Manager – Australia, Deliveroo
Dan Gooden, Data Lead, Airtasker
Christopher Nheu, Head of Product, Mad Paws
Sarah Tang, Head of Global Operations, Freelancer.com

4:55pm

Closing remarks from the chair

5:00pm

Networking drinks

Wednesday, 21 November 2018

9:00am

Welcome from the chair

9:05am

International keynote

9:35am

Global data wars

  • Every market is making the choice between data privacy and innovation
  • A handful of markets are getting the balance right, and there is a need and opportunity for
  • Australia to show leadership in building out the rails of our open data ecosystem
  • There is a race to develop best practice in this area from a global standpoint in order to boost the economy
  • Once data legislation opens it can collapse boundaries between industries and alter how companies (& countries) compete and stay relevant
  • This session will explore the local relevance and global importance of open data legislation, and why it’s an imperative that Australian businesses and start-ups need to embrace

Danny Gilligan, Co-founder & Managing Director, Reinventure Group

10:05am

What are the true future potential applications for blockchain and big data?

  • Using data to create utility
  • Data integrity – A rise in quality of data being captured
  • Increased value in data
  • How will increased quality in data & analytics impact the way companies do business?

10:35am

Morning tea & networking break

11:05am

Panel Discussion: eCommerce – how data is powering a retail revolution

In an eCommerce era where the balance of power is in the hands of the customer, how can businesses leverage data to create an effective eCommerce strategy?

  • Using data to determine the ways customers make a purchase, determine what they want and give it to them
  • Using meaningful information to add value each step of the way for customers
  • Utilising data to design engaging, meaningful paths for customers to travel
  • The importance of data in personalisation
  • How can the customer experience be improved using data?

Panel members
Kshira Saagar, Head of Analytics and Data Science, The Iconic
Bernard Wilson, General Manager – Loyalty, Data & Myer Media, Myer
Rose Yip, Head of eCommerce Data Analytics, Australia Post

11:45am

Case study: How the use of data and analytics is impacting the retail landscape

  • Using consumer data to unlock retail potential
  • What to promote – when and how?
  • Data – the whole is greater than the sum of its parts
  • Connecting consumers to business performance

Genevieve Elliott, General Manager Data Science and Insights, Vicinity Centres

12:15pm

Data sharing in an Australian context

  • Understanding what the privacy data use landscape looks like
  • How will GDPR affect Australia and what is Australia doing in reaction?
  • How do we dig through data and utilise best practices?

Dr Ian Oppermann, CEO and Chief Data Scientist, NSW Data Analytics Centre

12:45pm

Lunch & networking break

1:45pm

Recommendation systems – an Australian success story

  • Recommendation systems, what we should recommend and why
  • How to set up a successful recommendation system
  • How to leverage recommendation systems to help customers

Dr Ehsan Mazloumi, Senior Data Analyst – Analytics Lead, Seek

2:15pm

Privacy in information-rich, data-driven organisations – risks and opportunities in an AI-driven industry

  • The need for data sharing in today’s data-driven economy and AI opportunities
  • Privacy risks and information leakage in AI – traditional approaches to data protection
  • Technologies for provable privacy guarantees

Prof Dali Kaafar, Group Leader for Information Security and Privacy, CSIRO’s Data61 and Chief Scientist, Optus Macquarie University Cyber security Hub

2:45pm

Afternoon tea & networking break

3:15pm

Case study: Exploring the outcomes of a project developed to find ways for using AI to identifying cross sale opportunities

The purpose of this project is to explore massive amounts of accounting data in order to find out any correlation between purchasing one product with any other products within a business, and predict probability of cross sale opportunities across all products. This can personalise and automate marketing campaign processes and increase campaign ROI.

This session will explore learnings, outcomes & ROI from the project discovered so far.

 

Dr Behrang Zadjabbari, Lead Data Scientist, Findex

3:45pm

Start-up panel discussion: What is AI’s ROI?

It’s great to have the newest, exciting technology but what does a company need it for? If the CFO asks, ‘what is the ROI?’ how do we answer?

What is the business strategy aspect? AI & ML are buzz terms, how are they actually being put into play with Big Data and access to large amounts of data?

This practical discussion featuring some of the country’s most innovative start-ups specialising in AI and Machine Learning will discuss applications for both and how they are (and will be) used to make a difference to business.

Panel members
Nick Lothian, Founder & CEO, Tyto.AI
Joel Robbie, Co-Founder & CEO, Nod
Additional panellists to be advised

4:25pm

Closing remarks from the chair

4:30pm

Close of conference